This is a store in Del Mar, CA that I have continually seen throughout my adulthood. Although the impact of actually defacing the store would visually be a bolder gesture; I decided this would be a more respectful way to express my sarcastic humor.
This ad campaign was meant to address two adjoining subjects; obesity and anorexia.
I thought of this logo while I was on my lunch break during work. It was originally conceived on a stained napkin that I used to wipe my mouth off with. I would of posted the original napkin but as it turns out I accidentally threw it away along with the rest of my meal. Fortunately, I didn’t throw the idea away entirely.
